iab Advertiser Categories
Blesh Ads uses the iab categories to categorize advertisers. You will be able to evaluate your revenues by iab advertising categories. You can leverage this data to ensure you have not blacklisted any advertisers within the best performing iab advertiser categories with respect to your app. In addition, you can use this list to blacklist advertisers which you do not want to work with. Once you enter the iab advertiser category, no message from an advertiser within that category will be sent through your app. iab category examples include: arts & entertainment, auto & vehicles, finance, games, travel, food & drink and many more; you can find the iab advertising categories here.