A conversion is an intended action taken by your target audience.
A conversion is when the target audience takes the action of which you intend for them. The tracking of conversions is more difficult that other measurement metrics as the conversion is not always evident nor does Blesh Ads always have the capability to measure it (i.e. Blesh Ads can only measure if the user clicked on the link to take them to Google Play/App Store; thus Blesh Ads can not measure the download). If Blesh Ads has the ability to track a conversion, it will be displayed to you in the My Reports section of the Blesh Ads interface.
Read more here.