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What does my conversion rate represent?

Short Answer:

The number of conversions divided by number of clicks.

Expanded Explanation

Your Conversion Rate represents the number of times your target audience takes the action you intend for them compared to the number of times your target audience clicks on the link you provide them. This is the most difficult measurement metric to track as Blesh Ads does not always have all the information necessary to confirm the intended action was taken.

 

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