Audience Targeting

Tips for Audience Targeting

App Category

• Be specific in the app category selection.
• The more app categories you select, the less relevant your message will be thus hurting chances of having your message delivered. 
• The app category gives a good description of an audience's mindset. 
• Match the app categories you select with corresponding location(s). 

Location

• Choose the location(s) that are relevant to your campaign.
• Take into consideration the mindset of an audience at certain locations and leverage it to create relevant and engaging content. 
• Match the location you designate with relative app categories.

Message Relevancy Score

• Blesh Ads considers the relevance of your message with respect to your target audience.
• Your target audience includes app category selection and most importantly location designation.
• Your Message Relevancy Score is the most important factor in getting your message delivered to your target audience.
• A message with a high Message Relevancy Score and lower bid usually wins out over a message with a low Message Relevancy Score and a higher bid.
• The reason for this is that push notification messaging is a very personalized form of advertising where the need to send relevant content is far more important that in other forms of advertising; this type of advertising is also much more effective than other forms.
• Blesh Ads publisher apps have the ability to limit the messages sent to their users by setting a minimum relevancy score.
• To ensure that your message can reach the your target audience, you should strive to create the most relevant messages possible.  

Create Campaign