App Categories

Choosing the Right Apps 


  • You can select the app category which your message (advertisement) will be displayed on.
  • Your message will appear as a push notification sent from an app within the app category selected on your target audiences' home-screen or lock-screen
  • Choosing the App categories helps in targeting your audience as it represents a person's interests & mindset.


It is important to be specific in the app categories you select. As previously stated, each app category gives you insight into the audiences' interests & mindset; which you can leverage in tailoring your message in turn.




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