Choosing the Right Apps
- You can select the app category which your message (advertisement) will be displayed on.
- Your message will appear as a push notification sent from an app within the app category selected on your target audiences' home-screen or lock-screen
- Choosing the App categories helps in targeting your audience as it represents a person's interests & mindset.
It is important to be specific in the app categories you select. As previously stated, each app category gives you insight into the audiences' interests & mindset; which you can leverage in tailoring your message in turn.