You control the content of the messages sent though your app by Blacklisting and setting a minimum Message Relevancy Score. Blacklisting allows you to enter keywords you wish your users to avoid. Any advertisements (or advertiser) which posses the blacklist keywords you entered will not be sent to your users. The minimum Message Relevancy Score gives you control over how relevant the messages are in regards to your users. If you select a high minimum Message Relevancy Score, only the most relevant message will be sent to your users; this limits the opportunities to send messages thus monetize but it does the best job at protecting your users from irrelevant messages. The opposite holds true if you select a low minimum Message Relevancy Score, any message can be sent to your users regardless of relevancy; this helps maximize your revenue.
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