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What does my interaction rate represent?

Short Answer:

The number of push notifications opened (interactions) divided by the number of push notifications sent (interactions / message delivery).

 Expanded Explanation

Your Interaction Rate represent the number of times your target audience swipes open your message compared to the number of time your message was delivered. The message delivery is an impression; with the high likelihood of a user seeing your message. The interaction is more than a viewable impression as your target audience performs an action (interaction by way of swiping or tapping open the message) to view your message.

 

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