Short Definition:
An Impression is when your message is delivered to your target audience via a push notification message.
Expanded Explanation:
An Impression is the measurement metric describing how many times your message (advertisement) was sent and delivered to your targeted audience. Your ad will appear as a push notification from an app within the app category and location you designated. Your message appears on your target audience's mobile home-screen or lock-screen. The vast majority of push notifications are viewed by the audience.
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