What is an impression?

Short Definition:

An Impression is when your message is delivered to your target audience via a push notification message.

Expanded Explanation

An Impression is the measurement metric describing how many times your message (advertisement) was sent and delivered to your targeted audience. Your ad will appear as a push notification from an app within the app category and location you designated.  Your message appears on your target audience's mobile home-screen or lock-screen. The vast majority of push notifications are viewed by the audience. 


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